It is to be noted that most of the marketers adlopt different strategies with respect to targetting of the users in general, It is to be noted that marketers adopt different strategies for targetting the boys in general and for targeting the girls in general. It is to be noted that the books and the magazines featuring the Manga series have cover art which is distinctive in nature and most the marketers place the books and the magazines In different book shelves so that it can easily attract the boys as well as the girls in general.